![]() The top priority as a sales consultant is to approach the prospect in a timely manner (within a matter of minutes of them walking in the front door) and to find out why they are there. There’s a reason they Googled your website and got directions on how to find you. Let’s face it: coming to your store is a destination stop. If your showroom has a receptionist, this person will and should be the first welcome and they should ask the client what brought them into the showroom. Part of Step 3 in the workbook is warmly greeting your clients to increase their interest and comfort. Participate as if it matters, because it does! Speak and listen as if this is the most important conversation you will ever have with this person. Your challenge is to make them feel like they are the most important person in the showroom. Let them talk about whatever they would like to. Dale Carnegie once said, “Every person’s favorite subject is usually themselves.” Let your visitors be themselves. The client will form a first impression of you within the first three seconds.įind out what part of their project will make them the happiest and bring them the most joy. Whether it’s a receptionist, barista or sales consultant, this first contact (impression) is very important. Is it open, well-lit, easy to navigate, etc.? And then comes the all-important first contact with a live person. They will look to the right, to the left and straight ahead, and in a mere 30 seconds will judge the space. This will be followed by the walkup to the front door, the window displays and signage on the doors. The location, accessibility, parking, overall look of the building and grounds will be the next impression. If it’s well-done, tasteful, informative and educational, the odds are good the potential client will follow your directions and come visit your brick-and-mortar facility. ![]() In today’s world probably the first impression someone will get of your showroom business is when they go to your website. ![]() It’s trite and you’ve heard it said often, “You only get one chance to make a good first impression.” It behooves you to make sure it happens.
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